In western societies, ageing is often seen as a negative experience that people try to delay or deny as long as possible. Just think about the number of ads and social media posts you’ve seen recently advertising products that promise to make you look and feel younger.
The message is loud and clear: life gets less fun with age.
The truth is, ageing is a natural part of life; it’s how you think about it that affects your experience of getting older.
If you buy into the negative stereotype of later life being smaller, slower, and more limited, you may start to live this story. In contrast, embracing ageing and all its possibilities could have a positive impact on your health, relationships, and happiness.
As the much-loved British actor Dame Helen Mirren once said when asked about getting older, “I say celebrate it, don’t fight it.”
Keep reading to find out why questioning your negative assumptions about ageing is important. Then, learn how to reframe your thinking and enjoy every year ahead of you.
The UK’s first anti-ageism campaign calls for everyone to question their negative views of ageing
The Centre for Ageing Better’s (10 June 2026) anti-ageism campaign encourages the nation to challenge widely held negative views of ageing.
As part of the charity’s third annual Age Without Limits Day in June 2026, it ran a survey to gauge public opinions on getting older. The findings revealed:
- 20% of people aged 55 to 64 have been told they are too old for something
- 8% of 45- to 54-year-olds have been told old dogs can’t learn new tricks
- 48% of respondents have been told or used one of eight common, harmful, and highly ageist phrases, including “dinosaur” and “over the hill”.
The charity’s co-lead says “[…] these ‘little phrases’ can have big consequences […] Ultimately they shape how we treat others, and how we see ourselves.”
Reframing ageing as a positive experience could lead to a healthier, happier later life
Adopting a more positive mindset about ageing could help you stay more socially and mentally engaged, while reducing any anxiety you may have about getting older.
Try to remember that the negative assumptions about getting older – slowing down and lacking purpose – are not a reality for many people.
In fact, you might find that having more life experience bolsters your confidence and allows you to achieve things you could only dream of when you were younger. Moreover, when you retire, you’ll have more time to pursue the hobbies and ambitions you love.
The Independent (10 July 2026) recently reported that the award-winning actor Anthony Hopkins will release his first record at the age of 88 – proof that it’s never too late to follow your dreams.
3 practical tips for embracing ageing and the opportunities it offers
If you want to see ageing through a lens of possibility rather than decline, here are three things to try:
1. Choose your words with care
Some of the ageist language flagged by the Age Without Limits Day survey is so widely used and accepted that you might not register it in conversation. Phrases such as “past your sell-by date” may seem harmless, but they contribute to a cultural prejudice against older people while also impacting how you see yourself.
Try to be more aware of the language you use and swap ageist phrases for more positive ones. For example, if you catch yourself thinking “I’m over the hill”, flip this to “I’m in my prime” or “I’m entering a new chapter”.
2. Set new goals that provide you with purpose or enjoyment
Having things to look forward to and work towards is a great way to stay active and feel positive about the future.
Your goals don’t need to be life-changing or ambitious; even small targets could provide you with purpose and enjoyment as you get older.
For example, you might decide to learn a new skill or hobby, volunteer for a cause that matters to you, or travel more.
The important thing is to pick activities that are meaningful to you and reflect the life you want now.
3. Prioritise your physical and mental health
Looking after your wellbeing could help you stay active, confident, and more resilient as you age. It’s easier to stay positive about getting older when you feel well enough to enjoy your time and keep up with the things you love.
Try setting small, achievable targets that you can sustain over time. This might include:
- Exercising regularly
- Eating a balanced diet
- Getting plenty of rest and sleep
- Staying on top of health checks
- Seeking support and advice when you have health concerns
- Making time for the people and activities that support your mood and sense of purpose.
A few small changes could make a big difference to how you approach ageing, allowing you to enjoy all stages of your life.